Baidu, you are an only know the company to make money

Posted on by

Also available in: Chinese

The highly anticipated Baidu Search Marketing Pro (Phoenix Nest) today to take full control of the classic version of the search marketing (ie PPC), expecting to see the emergence of a “do no evil” new Baidu, the result is disappointing. The so-called professional version simply does not solve the existing ordinary search and PPC search results confusing.

At first I had illusions of Baidu, thinking that this really Baidu, like Google, paid placement and natural rankings separate people at a glance. Baidu this is indeed engaged in a top left 3 and the lower left 3 promotion link to make people distinguish between the original 10 promotion is still there. He just added a separate ranking based on the original. As shown below, three ranked.

Baidu Search the promotion of professional three kinds of promotion schematic

New Phoenix Nest, the top of Baidu in the normal search results and the bottom opened up two ads area, a darker background, and in the upper right corner labeled “promotion link” words, with the general The search results significant segment, and to promote the link of each region is generally not more than three.

However, if the promotion of information and the user’s search results match very high, Baidu will continue to follow the original PPC used in the “promotion” mode. Up to less than the relevant standard will be demonstrated in new ways.

What is “the promotion of information and the user’s search results match very high, in fact, if the word is not a popular word (and the high bid words), then Baidu will use the so-called 3 to promote the link to show, and if the word the most popular word (all bids are high), then the original 10 promotional advertising.

Why do I say this because I now manage the company’s Baidu PPC, I checked the keywords, the result is. Only just one day, today, on the day, the advertising fee of 300 yuan a morning on the point of no.

The irony is that makes Baidu, Baidu said anything to change the system suffered losses, but actual results will suck more blood.

Baidu, you are an only know the company to make money, how can you get the honorary title of “good corporate citizen”?

4 thoughts on “Baidu, you are an only know the company to make money”

  1. 百度要为股东负责，不会考虑其他的，李彦宏还厚颜无耻的说百度不是一家只会赚钱的公司！

  2. 也就是说左侧带“推广”的竞价位置展不展示客户的网站存在除了价格以外的元素？

    从某种角度来看，或许也算是对用户体验的一种折衷方案吧。